Navigating the D2C to Retail Journey

In the ever-evolving landscape of commerce, the shift from Direct-to-Consumer (D2C) to traditional retail channels presents both challenges and opportunities for brands. A recent CMO & Marketing Director Forum Zoom call on ‘D2C to Retail’ highlighted several key insights and strategies for businesses navigating this transition successfully. 1. Be Prepared for Margin Pressures: One of the first points emphasized in the discussion was the inevitable margin pressure of transitioning to retail. Compared to D2C, retail typically…

Career Journey with Marketing Leaders – Nicholas Nomann, Chief Marketing Officer at We Feed Raw

Welcome to the latest edition of Career Journey with Marketing Leaders.    Following last year’s mini-blog series, where we heard from eight CMOs in the UK, this new season will see us focus on senior marketing leaders across the USA.    I’ll be interviewing top-class Chief Marketing Officers and senior marketing leaders working in the consumer market, focusing on the D2C space throughout the United States.  Each episode will ask questions to uncover how they got…

Acquire Digital Talent Strikes Gold Again: Director of Acquisition Secured for We Feed Raw

In the ever-evolving landscape of direct-to-consumer (DTC) brands, the power of strategic leadership cannot be overstated. We Feed Raw, a pioneer in delivering premium raw dog food, has yet again enlisted the expertise of Acquire Digital Talent to fuel its growth journey. This time, the mission was securing a Director of Acquisition to spearhead new customer acquisition in their ambitious pursuit of doubling Annual Recurring Revenue (ARR).   This marks the second triumph for Acquire…

Career Journey with Marketing Leaders – Alison Ehrmann, Chief Marketing Officer

Welcome to the next edition of the second season of Career Journey with Marketing Leaders.    I’ll be interviewing top-class Chief Marketing Officers and senior marketing leaders working in the consumer market, focusing on the D2C space throughout the United States.  Each episode will ask questions to uncover how they got to where they are today, challenges faced, emerging trends, biggest failures, and a moment of reflection.    I’m delighted to welcome Alison Ehrmann – a…

Tap into CMO Expertise for Your Next Executive Hire!

Hiring a Chief Marketing Officer can be daunting for a Founder, CEO or even COO within a D2C business, especially when no C-level marketer is present. The same can be said for hiring a VP or SVP of Digital or Growth Marketing when you don’t have a CMO to lead the hiring.   So, we have included a new service that will be standard for future Partnership Search & Executive Search assignments.   The Acquire…

Career Journey with Marketing Leaders – Aaron Magness, Chief Marketing Officer at Thistle

Welcome back to the second season of Career Journey with Marketing Leaders.   Following last year’s mini-blog series that included hearing from eight CMOs and senior marketing leaders from the CMO & Marketing Director Forum in the UK, this new season will see us travel stateside to the USA. I’ll be interviewing top-class Chief Marketing Officers and senior marketing leaders working in the consumer market, focusing on the D2C space throughout the United States.  …

Navigating the D2C Landscape: CMO Insights Unveil Trends and Predictions for 2024

As we wrap up the year, we’ve delved into the insights of Chief Marketing Officers (CMOs) from various Direct-to-Consumer (D2C) companies across the US and UK. Their reflections on 2023 and their anticipations for 2024 offer a compelling narrative of adaptation and strategic evolution.     Key Takeaways:     A Key Shift Towards Profitability: CMOs emphasized a pivotal shift toward profitability in 2023. Focusing on sustainable growth and a keen eye on the bottom…

The CMO’s Guide to Strategic Hiring and Team Expansion

As the newly appointed Chief Marketing Officer of a thriving D2C business, you’re embarking on an exhilarating journey of scaling the marketing function. Before you dive headfirst into this exciting project, it’s crucial to gain a bird’s-eye view of the challenges that lie ahead. Here, I’ll outline six key hurdles you’ll encounter when rapidly expanding your marketing team, along with strategic approaches to overcome them: Allocating Time for Strategic Hires: Bringing on board Digital and…

We Feed Raw Appoints Valerie Manas As Director of Lifecycle Marketing

Acquire Digital Talent is delighted to announce the appointment of Valerie Manas as Director of Lifecycle Marketing at We Feed Raw.   We Feed Raw is one of the fastest-growing D2C brands in the raw food space in the USA. They’re all about helping pet parents create a well-rounded diet for their dogs. They started this company to access better food for their own pets and have grown to extend that same quality to their…

Not On The High Street Appoints Ana Ilie-Jitianu As Head of Acquisition

Acquire Digital Talent is delighted to announce the appointment of Ana Ilie-Jitianu as Head of Acquisition at Not On The High Street.   Not On The High Street is a curated marketplace for gifting and lifestyle items, bringing over 5000 small creative businesses from the UK onto its platform. Everything you see on their site has been created, baked or designed by artisans, designers and curators.   They curate the partners who join their marketplace…