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CRM in a post GDPR world

Welcome to Digital Marketing Roundtable, hosted by Acquire Digital Talent. As we come towards the end of our tour which has seen us speak with experts from SEO, Growth Marketing, PPC, and Paid Social, we turn our attention to CRM. With GDPR coming into play last year, how has this changed the CRM landscape? I spoke to the experts to find out. I was joined by: Lindsay Bateman (Head of CRM @ Motorway) Jillian Courtney (Head of CRM at Skyes Cottages) Stevie…

Paid Social – The infant channel that’s growing up quickly

In this edition of Digital Marketing Roundtable, hosted by Acquire Digital Talent we turn to a channel that for me has had a breakout year in 2019…Paid Social. Being one of the younger channels in the Digital Marketing family, Paid Social this year has been reminiscent of what I saw happen to Paid Search around 5-6 years ago. It was heavily managed by digital agencies, then all of a sudden, like the flicking of a…

Why my candidates are always 1 step ahead of you (but how you can rectify this)

I’m sorry and I don’t want to upset you, but it’s a simple truth that candidates I represent are 1 step ahead of you in the recruitment process… It’s nothing personal but the hiring companies have a better connection with my candidates. They feel like they know them better. They haven’t necessarily had the opportunity to meet them in person before, yet they get a sense of how they come across, way beyond just the…

Variety is the spice of life…It also provides you with more career choices in the future!

When I start to have re-occurring conversations, I believe it’s a great time to put together a blog or video as it’s a topic that needs to be shared. As I recently learned this is a contentious issue, so please don’t take it to heart nor believe these to be my personal views. I’ve been working on a senior Performance Marketing position with a client-side company in London. As you can imagine, my inbox has…

Stick or twist? (The candidate version)

I recently wrote a blog on how a company can make sure they’re using the right recruiter for a specific role, however, it’s just as important for you as a candidate to be represented by the right recruiter too. Here are a few tips and things to look out for to help you determine if they’re a match. As in the last blog, first and foremost, ask them the following; “What were the last 5 roles…

The Future of Search Marketing – Where next for PPC?

Hello and welcome to another edition of Digital Marketing Roundtable, hosted by Acquire Digital Talent. This blog series explores different channels and aims to utilise our expansive global network to ask key questions to those in the field. Next on our tour is PPC. It’s a channel that loves an acronym. SEA & SEM are 2 others you may hear, depending on where you’re based in the world. Paid Search. That’s what we’re looking at today.…

The Ghosts of Recruitment

I’ve heard some horror stories from candidates who’ve been ghosted recently.   Those who’ve taken the time to discuss their backgrounds and requirements with recruiters who’ve in turn submitted the CV to their clients.   As the days and weeks pass candidates are following up to see what’s going on by dropping a quick email but getting nothing in return.   Take it at face value and this is exactly why the recruitment industry gets…

Growth Marketing – More than a buzzword…

Welcome to the 2nd edition of Digital Marketing Roundtable hosted by Acquire Digital Talent. As this blog series explores different areas of Digital Marketing, next up is a term that itself has been growing over the last few years, Growth Marketing. Is Growth Marketing a new phenomenon? Is it any different to what Digital Marketers have been doing for the last 10 years? Is it more than just a buzzword? Well, I took to my…

The future of Search – Is SEO dead yet?

In this edition of Digital Marketing Roundtable, we look at Search Engine Optimisation (SEO) and I’m joined by 5 leading figures within this space from across Europe. They are: –       Federico Rebeschini (Global Head of SEO at Luxottica) –       Asad Imam (Head of SEO at Loveholidays) –       Michelle Wilding-Baker (Senior Marketing Consultant at Oh Mishy) –       Lukasz Zelezny (SEO Consultant, ex SEO Director at ZPG) –       Olga Szoke (Head of SEO at Tourlane) Here’s how it went down… Alex Marriner…

Retained recruitment. What’s stopping you now?

I had an interesting conversation the other week with a company over retained vs exclusive contingent recruitment which I thought was worthy of sharing. “We aren’t looking to hire a C-level person, this is a mid-level role, so what’s the point of a retainer,” they said? I appreciate there’s a perception out there that retained recruitment is strictly for Director and C-level roles, but what if I told you I’ve worked retained roles even for…
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