Together, We Can Achieve More

This year, World Mental Health Day was on Sunday 10th October, but I believe it should be recognised by more than just one day.   During 2020, each and every one of us has faced challenges, whether due to work, home life or feeling restricted because of lockdowns.   Although I understand why we’ve all had to make these sacrifices, it doesn’t make it any easier.   Many years ago, I battled with my own…

Why Upskilling Your Digital Marketing Team Will Be Critical for the Next 12 Months

A 2019 PwC study found that 79% of CEOs regularly worry about their workforce’s existing skills, and COVID has only impacted on this problem.   Many managers wrongly believe that training and development is something that only happens at the start of an employee’s time with their company.   But meaningful development and upskilling is something that can and should happen throughout employees’ careers – and it has never been more critical to have a…

The Guide Every Digital Marketing Hiring Manager Needs To Read

Many hiring managers and business owners thought the influx of redundant candidates would make hiring easier and cheaper.   Speaking with many of them in recent weeks, it couldn’t be further from the truth.   Pandemic or no pandemic, niche, in-demand skill sets are like looking for a needle in a haystack.   In fact, the pandemic has actually made hiring these highly sought-after professionals even harder!   Why?   Many of them are still…

Digital Marketers – This Shall Be Your Guiding Light!

2020 has been a tough year, granted.   But overall, as a Digital Marketing professional, you’re in a better place than most.   Let’s take a look at some of the positives…   1, You have a skill set that if required, can be done at home, with a laptop and decent internet connection.   2, You have a skill set that is in-demand and growing.   3, Digital agencies are looking to bolster their…

Redundancy: Training, Recruitment, or Role Swap – What Are Your Post-Pandemic Career Options?

With the end of the Coronavirus Job Retention Scheme, individuals still on furlough will no doubt have redundancy on their minds. Some sectors, such as retail, tourism and hospitality, have been hit hardest, but the recession that the U.K. economy must now recover from will affect millions more employed across all sectors. While no-one can predict what the economic recovery from Covid-19 will look like, the one thing we do know is that the employment…

How to Improve The Grade of Your Next Digital Marketing Vacancy

Do you know the definition of the word ‘Contingent’?   It’s subject to chance.   The definition of ‘Chance’ is…   a possibility of something happening.   A possibility?!   It can also be referred to as fluky, lucky, at random.   Are these the words you want to be associated with when you go about hiring in-demand, niche Digital Marketers?   I’m pretty certain 99% of responses will be ‘NO!’   Growing a successful…

1,000 applications for just 1 job post!

Did you see that on the news a few days ago?   A restaurant up in Manchester received a staggering 1,000 applications for just one vacancy. From memory, it was a front of house role.   In the same report, it also spoke with a Digital Marketing professional who’d sent 60-70 applications over the last few months, still hunting for a new job. In the clip, Danielle came out of her interview, telling the reporter…

How to Be an Outstanding Digital Marketing Leader in a Challenging Tech Environment

In any time of change, from internal modifications within your high growth, tech-driven company to worldwide global upheaval, people will look to leaders for guidance and support. The one constant in life – and business – is change. But change can make your employees unsettled. Lack of understanding compounds issues, and low morale with a corresponding drop in productivity can quickly happen. So what can you do to ensure you lead with clarity, compassion and…

Dealing with Digital Marketing during Covid-19…with Nadya Birca

The last few months have been tough for many marketers across a variety of sectors.   During such uncertain times, as a community, it’s about coming together to share, learn and help each other through to the other side.   I recently sat down with Nadya Birca, Head of Digital Acquisition at Wex Photo Video to find out how she’s been dealing with Digital Marketing during the pandemic. Here’s how it went down:   Alex:…

The Ultimate Guide to Your Successful Digital Marketing Video Interview

The COVID-19 pandemic has changed businesses in countless ways. Never before has there been such a limit imposed on human interaction. And yet, a lot of business success relies on interpersonal relations, effective communication and the ‘personal’ touch. As the virus restricted us to our homes, many standard parts of life went virtual – recruitment included. Despite a slow-down in some industries, for many other sectors, businesses continued as usual, and the need to recruit…
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