Direct-to-consumer (DTC) companies have witnessed a remarkable rise in recent years, driven by technological advancements and changing consumer preferences.   As these companies strive to reach their target audience directly, digital and growth marketing leaders are vital in driving their success.   In this article, we will explore the evolving landscape of DTC companies, delve into the essential responsibilities and skillsets required for digital and growth marketing leaders, provide tips for aspiring candidates, and discuss…

Senior marketing leaders & executives are experiencing a challenging job market at present. Here are my five top tips that will go some way to securing your next opportunity.   1, It’s great to be open-minded about your next employer, but try to focus on the opportunities where your skills and experiences align.  More competition in the market means hiring managers will have more choices over candidates and become slightly more picky. Suppose your core…

Many companies have found the last 12 months tough; however, one of my clients, TRIP, has experienced growth of 522% over the past year!   As with many DTC brands, they have a great product and proposition, but one of the critical components is their people.   Everyone knows you can have the most incredible product in the world, but the people behind this are vital.   These last 12 months have also coincided with Acquire Digital…

Welcome to the eighth and final edition of this current ‘Career Journey with Marketing Leaders’ series, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication has asked five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to finish on a high by welcoming Ben Carter, Global CMO at…

Our CMO & Marketing Director Forum Friday Zoom sessions allow our members to share and learn about various topics. Taking place every other Friday, our most recent topic was all about the Fractional CMO. Here’s a summary of what took place and includes how Fractional differs from Interim/Consultancy, the benefits of Fractional work, how to be a successful Fractional CMO and how businesses can successfully engage Factional CMOs. Click here to read.

Welcome to the seventh edition of ‘Career Journey with Marketing Leaders’, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to welcome our next guest, Andrew Isidoro, the Chief Marketing Officer at Blexr.      Alex Marriner:…