Redundancy: Training, Recruitment, or Role Swap – What Are Your Post-Pandemic Career Options?

With the end of the Coronavirus Job Retention Scheme, individuals still on furlough will no doubt have redundancy on their minds. Some sectors, such as retail, tourism and hospitality, have been hit hardest, but the recession that the U.K. economy must now recover from will affect millions more employed across all sectors. While no-one can predict what the economic recovery from Covid-19 will look like, the one thing we do know is that the employment…

How to Improve The Grade of Your Next Digital Marketing Vacancy

Do you know the definition of the word ‘Contingent’?   It’s subject to chance.   The definition of ‘Chance’ is…   a possibility of something happening.   A possibility?!   It can also be referred to as fluky, lucky, at random.   Are these the words you want to be associated with when you go about hiring in-demand, niche Digital Marketers?   I’m pretty certain 99% of responses will be ‘NO!’   Growing a successful…

1,000 applications for just 1 job post!

Did you see that on the news a few days ago?   A restaurant up in Manchester received a staggering 1,000 applications for just one vacancy. From memory, it was a front of house role.   In the same report, it also spoke with a Digital Marketing professional who’d sent 60-70 applications over the last few months, still hunting for a new job. In the clip, Danielle came out of her interview, telling the reporter…

How to Be an Outstanding Digital Marketing Leader in a Challenging Tech Environment

In any time of change, from internal modifications within your high growth, tech-driven company to worldwide global upheaval, people will look to leaders for guidance and support. The one constant in life – and business – is change. But change can make your employees unsettled. Lack of understanding compounds issues, and low morale with a corresponding drop in productivity can quickly happen. So what can you do to ensure you lead with clarity, compassion and…

Dealing with Digital Marketing during Covid-19…with Nadya Birca

The last few months have been tough for many marketers across a variety of sectors.   During such uncertain times, as a community, it’s about coming together to share, learn and help each other through to the other side.   I recently sat down with Nadya Birca, Head of Digital Acquisition at Wex Photo Video to find out how she’s been dealing with Digital Marketing during the pandemic. Here’s how it went down:   Alex:…

The Ultimate Guide to Your Successful Digital Marketing Video Interview

The COVID-19 pandemic has changed businesses in countless ways. Never before has there been such a limit imposed on human interaction. And yet, a lot of business success relies on interpersonal relations, effective communication and the ‘personal’ touch. As the virus restricted us to our homes, many standard parts of life went virtual – recruitment included. Despite a slow-down in some industries, for many other sectors, businesses continued as usual, and the need to recruit…

The Ultimate Hiring Managers Guide to Video Interviewing

The COVID-19 outbreak catapulted video technology into new areas of our lives. From video GP appointments to Zoom calls with friends, to astonishingly, Vet appointments online, 2020 has been the year of video technology. Though some organisations have used video communication before, this change has made a significant impact on the recruiting landscape. While the pandemic caused some industries to pause recruitment, in other sectors, organisations continued to build their teams. Critical roles still needed…

The Ultimate Guide to Managing Virtual Digital Marketing Teams

The world is changing.   And with it, the global marketplace is changing too. As we move into a new decade, more and more people are choosing to work from home, or remotely.   There are some positive figures coming out that support remote working as a viable, and indeed preferable, alternative to traditional office-based work. Better productivity, fewer interruptions and the opportunity for better work-life balance are just some of the advantages.   For…

Candidate Case Study – Lucy Tsyrenzhapova (Performance Marketer)

With over five years’ experience in Digital Marketing, Lucy had spent time working for agencies such as Merkle Periscopix and Zenith and for 18 months had been running her own business as a consultant working for several clients.   However, Lucy wanted to take her career in a new direction, by joining a high growth, client-side company in a specific Paid Media position.   Having applied to an open vacancy worked by Acquire, Lucy encountered…

7 Killer Questions to Ask the Interviewer

Over the last decade, I’ve had my fair share of interviews. Preparing for an interview is as critical as the actual interview itself. Therefore, I wanted to share some tips and advice on the best way to prepare for a Digital Marketing interview. It’s certainly not an exhaustive list, however, I think if you follow this process as a minimum then you will be putting yourself in a great position to beat the competition! Upon…
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