Blog

Natures Menu appoints Chris Rushe as CMO

Acquire Digital Talent is delighted to announce the appointment of Chris Rushe as Chief Marketing Officer at Natures Menu.     Natures Menu started as a small family business in 1981, and they’ve been flying the flag for real pet food from day one. They’re proud to offer an unrivalled range of raw and natural pet foods for cats and dogs. They put healthy nutrition and real food at the heart of everything they do…

Mastering the Recruitment Process: A Guide to Closing Candidates With A Job Offer

The recruitment process can be a complex and challenging journey for job seekers and hiring managers. It involves numerous hours of effort, strategic thinking, and effective communication. In this blog, we will explore some tried and tested methods that have proven successful over my 13-year career, emphasizing the importance of collaboration, creating a sense of urgency, asking the right questions, and managing the post-offer stage effectively.     1, Work with your recruiter when delivering…

The Role of Digital & Growth Marketing Leaders in Direct-to-Consumer Companies

Direct-to-consumer (DTC) companies have witnessed a remarkable rise in recent years, driven by technological advancements and changing consumer preferences.   As these companies strive to reach their target audience directly, digital and growth marketing leaders are vital in driving their success.   In this article, we will explore the evolving landscape of DTC companies, delve into the essential responsibilities and skillsets required for digital and growth marketing leaders, provide tips for aspiring candidates, and discuss…

5 Top Tips for Job Seekers

Senior marketing leaders & executives are experiencing a challenging job market at present. Here are my five top tips that will go some way to securing your next opportunity.   1, It’s great to be open-minded about your next employer, but try to focus on the opportunities where your skills and experiences align.  More competition in the market means hiring managers will have more choices over candidates and become slightly more picky. Suppose your core…

What’s stopping your company from growing 522% over the next year?

Many companies have found the last 12 months tough; however, one of my clients, TRIP, has experienced growth of 522% over the past year!   As with many DTC brands, they have a great product and proposition, but one of the critical components is their people.   Everyone knows you can have the most incredible product in the world, but the people behind this are vital.   These last 12 months have also coincided with Acquire Digital…

What would it mean for your business if 100% of your hires remained in place or with your company for at least 12+ months?

What would it mean for your business if 100% of your hires remained in place or with your company for at least 12+ months?   A reduction in hiring expenditure for a start. Especially when it costs up to 3x the salary to replace a bad hire.   Better team morale. Improved efficiency.   An overall happier environment to work in, manage and run.   But let’s be realistic, does that really happen?   70%…

Career Journey with Marketing Leaders – Episode 8 with Ben Carter

Welcome to the eighth and final edition of this current ‘Career Journey with Marketing Leaders’ series, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication has asked five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to finish on a high by welcoming Ben Carter, Global CMO at…

Fractional CMO Summary

Our CMO & Marketing Director Forum Friday Zoom sessions allow our members to share and learn about various topics. Taking place every other Friday, our most recent topic was all about the Fractional CMO. Here’s a summary of what took place and includes how Fractional differs from Interim/Consultancy, the benefits of Fractional work, how to be a successful Fractional CMO and how businesses can successfully engage Factional CMOs. Click here to read.

Career Journey with Marketing Leaders – Episode 7 with Andrew Isidoro

Welcome to the seventh edition of ‘Career Journey with Marketing Leaders’, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to welcome our next guest, Andrew Isidoro, the Chief Marketing Officer at Blexr.      Alex Marriner:…

Permanent CMO vs Fractional CMO – The Pros and Cons

Hiring for your c-suite is always one of the biggest and most important jobs for any Founder/CEO, none more so than those in startups and scaleups.   Ensuring you have the right SLT often means a future of success or failure for the business. You can only create the right leadership team when you bring a diverse mix of industry experience and personalities that gel well and bring something unique to the table.   Marketing…