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Stick or twist? (The candidate version)

I recently wrote a blog on how a company can make sure they’re using the right recruiter for a specific role, however, it’s just as important for you as a candidate to be represented by the right recruiter too. Here are a few tips and things to look out for to help you determine if they’re a match. As in the last blog, first and foremost, ask them the following; “What were the last 5 roles…

The Future of Search Marketing – Where next for PPC?

Hello and welcome to another edition of Digital Marketing Roundtable, hosted by Acquire Digital Talent. This blog series explores different channels and aims to utilise our expansive global network to ask key questions to those in the field. Next on our tour is PPC. It’s a channel that loves an acronym. SEA & SEM are 2 others you may hear, depending on where you’re based in the world. Paid Search. That’s what we’re looking at today.…

The Ghosts of Recruitment

I’ve heard some horror stories from candidates who’ve been ghosted recently.   Those who’ve taken the time to discuss their backgrounds and requirements with recruiters who’ve in turn submitted the CV to their clients.   As the days and weeks pass candidates are following up to see what’s going on by dropping a quick email but getting nothing in return.   Take it at face value and this is exactly why the recruitment industry gets…

Growth Marketing – More than a buzzword…

Welcome to the 2nd edition of Digital Marketing Roundtable hosted by Acquire Digital Talent. As this blog series explores different areas of Digital Marketing, next up is a term that itself has been growing over the last few years, Growth Marketing. Is Growth Marketing a new phenomenon? Is it any different to what Digital Marketers have been doing for the last 10 years? Is it more than just a buzzword? Well, I took to my…

The future of Search – Is SEO dead yet?

In this edition of Digital Marketing Roundtable, we look at Search Engine Optimisation (SEO) and I’m joined by 5 leading figures within this space from across Europe. They are: –       Federico Rebeschini (Global Head of SEO at Luxottica) –       Asad Imam (Head of SEO at Loveholidays) –       Michelle Wilding-Baker (Senior Marketing Consultant at Oh Mishy) –       Lukasz Zelezny (SEO Consultant, ex SEO Director at ZPG) –       Olga Szoke (Head of SEO at Tourlane) Here’s how it went down… Alex Marriner…

Retained recruitment. What’s stopping you now?

I had an interesting conversation the other week with a company over retained vs exclusive contingent recruitment which I thought was worthy of sharing. “We aren’t looking to hire a C-level person, this is a mid-level role, so what’s the point of a retainer,” they said? I appreciate there’s a perception out there that retained recruitment is strictly for Director and C-level roles, but what if I told you I’ve worked retained roles even for…

Exclusivity in recruitment…Who benefits?

Clue – EVERYONE involved.  It’s certainly not just a favour to the recruiter as this way of working means everyone wins. As a business, you secure greater time and commitment from the recruiter which has HUGE benefits that mean the odds of a quicker AND more successful hire increases dramatically. You also speak with fewer recruiters and therefore spend more time on your actual day job. For candidates. Well, as it’s a single person going…

Your job vacancy is AWESOME… But here’s why it’s still unfilled 3+ months down the line…

You work for a top brand. The work your teams involved with is exciting. This open vacancy you have looks fantastic. Yet why does it remain unfilled months down the line? Is it due to lack of candidates coming through? Sure, we’re in a candidate-led market but other brands are still securing top talent. Here are the 2 reasons I believe most companies go wrong: 1 – The interview process is too long (candidates being…

Hiring Managers – Accept you have a responsibility

Being asked to put time into and present a task seems commonplace in many interview processes nowadays within the Digital Marketing world. It’s a great way for companies to not only truly see how a candidate thinks, but also to see through those who are able to talk a good game, yet can actually deliver very little. By way of a side product, it also acts as a great way for companies to really test…

What PPC skills you need to learn so every company wants to hire you!

“What PPC skills do I need to improve?” I’ve been asked this same question by 100’s of Paid Search professionals over the years. The answer? Well that can be different for different people but with Paid Search becoming more and more about automation, my answer is always to develop your technical skills. …And by technical skills I mean: Python, R, Java, .net, Perl, Ruby AdWords API, SearchAds 360 API, DoubleClick Search API, Google API, Bing…
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