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Career Journey with Marketing Leaders – Episode 6 with Forest Kwok

Welcome to the sixth edition of ‘Career Journey with Marketing Leaders’, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to welcome our next guest, Forest Kwok, the Chief Marketing Officer at Vitl.     Alex Marriner:…

Career Journey with Marketing Leaders – Episode 5 with Jim Warren

Welcome to the fifth edition of ‘Career Journey with Marketing Leaders’, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to welcome our next guest Jim Warren whose career has spanned numerous startups such as notonthehighstreet.com,…

Career Journey with Marketing Leaders – Episode 4 with Leela Srinivasan

Welcome to the fourth edition of ‘Career Journey with Marketing Leaders’, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to welcome our next guest Leela Srinivasan who’s been fortunate to learn from and contribute to…

Your next Chief Marketing Officer might be a Fractional CMO

The term’ Fractional CMO’ is still new in the market. Still, it’s becoming increasingly popular, especially with CMOs possessing longevity as permanent employees who feel ‘burnt out’ in great numbers.   The startup/scaleup world is not always for the faint-hearted, and many CMOs know what they’re getting involved in when joining an early-stage business.   Yet, young founders with multi-million pounds of investment are putting some off in favour of more seasoned founders with multiple…

What’s the main difference between a Head of Growth Marketing & Head of Performance Marketing???

I’ve written blogs about the need to use the right job title when recruiting to ensure you not only attract the person you truly desire to hire but also don’t go pissing off the rest. The terms Performance Marketing & Growth Marketing have almost become interchangeable in recent years. However, there are some critical differences between the two, and therefore, using the correct job title will help secure the right candidate in a much swifter…

Career Journey with Marketing Leaders – Episode 3 with Al Murray

Welcome to the third edition of ‘Career Journey with Marketing Leaders’, where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.     Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to welcome our next guest Al Murray, CMO, at loveholidays.     Alex Marriner: Tell…

Career Journey with Marketing Leaders – Episode 2 with Gaston Tourn

Welcome to the next edition of this new mini blog series that sits down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum. Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m delighted to welcome our next guest in Gaston Tourn. After spending time at Google, Gaston has taken…

Career Journey with Marketing Leaders – Episode 1 with Darryl Bowman

Welcome to the first edition of a brand-new mini blog series that will sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum.   Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.   I’m pleased to start the series with Darryl Bowman, who has a wealth of Marketing experience,…

Salary, Bonus & Equity Insights from the CMO & Marketing Director Forum

The beginning of January usually means considerable time planning and forecasting for the year ahead. Leadership hiring is crucial in these plans, but lack of data and insight often results in ‘scramble mode’ later down the line. Therefore, we would aid many across C-level positions by sharing our Salary, Bonus & Equity Insights from the CMO & Marketing Director Forum. Save your time using a ‘finger in the air’ approach and utilize our latest research compiled…

TRIP Appoints Acquisition Lead & Retention Lead Into Growing Marketing Team

Acquire Digital Talent is delighted to announce the appointment of Hannah Graham as Acquisition Lead & Angus Richardson as Retention Lead at TRIP.   Named as the “Glossier of CBD” by DAZED, loved by Vogue for the “chic, millennial” branding & endorsed by investor Maria Raga, Depop CEO: “having built a cult of loyal fans…TRIP is set to become a global leader in next-generation wellness.” TRIP’s mission is to share calm in the everyday chaos…