The last few months have been tough for many marketers across a variety of sectors.   During such uncertain times, as a community, it’s about coming together to share, learn and help each other through to the other side.   I recently sat down with Nadya Birca, Head of Digital Acquisition at Wex Photo Video to find out how she’s been dealing with Digital Marketing during the pandemic. Here’s how it went down:   Alex:…

The COVID-19 pandemic has changed businesses in countless ways. Never before has there been such a limit imposed on human interaction. And yet, a lot of business success relies on interpersonal relations, effective communication and the ‘personal’ touch. As the virus restricted us to our homes, many standard parts of life went virtual – recruitment included. Despite a slow-down in some industries, for many other sectors, businesses continued as usual, and the need to recruit…

The COVID-19 outbreak catapulted video technology into new areas of our lives. From video GP appointments to Zoom calls with friends, to astonishingly, Vet appointments online, 2020 has been the year of video technology. Though some organisations have used video communication before, this change has made a significant impact on the recruiting landscape. While the pandemic caused some industries to pause recruitment, in other sectors, organisations continued to build their teams. Critical roles still needed…

With over five years’ experience in Digital Marketing, Lucy had spent time working for agencies such as Merkle Periscopix and Zenith and for 18 months had been running her own business as a consultant working for several clients.   However, Lucy wanted to take her career in a new direction, by joining a high growth, client-side company in a specific Paid Media position.   Having applied to an open vacancy worked by Acquire, Lucy encountered…

Over the last decade, I’ve had my fair share of interviews. Preparing for an interview is as critical as the actual interview itself. Therefore, I wanted to share some tips and advice on the best way to prepare for a Digital Marketing interview. It’s certainly not an exhaustive list, however, I think if you follow this process as a minimum then you will be putting yourself in a great position to beat the competition! Upon…

Over the years I’ve spoken with many Digital Marketing professionals who were keen to climb the career ladder and take a step up when seeking their next opportunity. After a recent conversation with yet another candidate on the same subject, I felt it would be a good idea to take some time out to write a blog on this topic. I wanted to provide some guidance to current Search & Digital Marketing Managers who are…

Diversity and inclusion is a topic gaining momentum within the recruitment and HR world with many businesses ensuring a greater breadth of workforce across an organisation. It’s been argued that the more diverse an organisation, the more together and therefore productive they are. Most recently the public news on gender pay gaps highlighted the fact this is a wider issue that needs tackling quickly. Although you wouldn’t tend to think of American Football and diversity in…

HealthTech is booming right now and a very exciting space to be in. Recently I was lucky enough to sit down with the Global Performance Marketing Director at KRY / LIVI, Sumitra Balakrishnan. During our virtual 10-minute catch up I was keen to understand how the global pandemic has altered her Digital Marketing plans, what opportunities and threats she’s faced due to Covid-19, and what it’s really like to onboard new starters remotely. If you…

Creating the ideal team is essential, but it’s also incredibly tough. The Digital Marketing space is suffering from a significant skills shortage. Employers are continually competing to earn the attention of the top-tier talent their recruitment agencies send them. And while certifications and experience count in many recruitment strategies, it’s essential not to overlook the importance of “composition” when crafting the right team. Ideally, you’ll need to look not only at the things someone new can bring to their specific role but…

Recruitment in the Digital Marketing space can be challenging. It takes a well thought through and planned strategy, thorough screening, and the use of careful analysis to get it right. Being in the grip of a skills short market, especially for Digital Marketing talent, an enticing job description is imperative if you want to attract the top people to your organisation. From a tactical viewpoint, job descriptions work as an important guide in all aspects…