Digital marketing is, like most creative fields, a highly competitive industry to break into. If you want to have a shot at the best jobs that the industry has to offer, then you are going to need a killer CV to get you noticed. If you struggle with CV writing – don’t worry. you are far from alone. Below is a comprehensive guide on how to write a CV for marketing positions, including what every…

Your SEO manager will be one of the most important members of your digital marketing team. Without a solid SEO strategy, all of your other marketing efforts will ultimately be for nothing. The internet is a big place and the barriers for entry for those who want to launch their own website have never been lower. While it is a good thing that the internet is so open and accessible, even to those who have…

In order to manage your Pay Per Click advertising efficiently and achieve the highest ROI possible, you need to have competent managers leading skilled marketers. Only with both of these pieces in place can you hope to use PPC marketing to its full potential. Hiring a PPC Manager A PPC marketing manager will take responsibility for overseeing your PPC campaigns. This means that they will be actively involved in discussions from the moment you first…

Pay per click advertising is one of the most common forms of digital marketing there is and if there is just one marketing technique that every business owner should be aiming to familiarise themselves with, this is it. Of course, most savvy business owners will hire knowledgeable marketers who can implement PPC decisions on a day to day basis while also establishing long-term strategies. If you are hiring anyone to handle something as important as…

Welcome to Digital Marketing Roundtable, hosted by Acquire Digital Talent. As we come towards the end of our tour which has seen us speak with experts from SEO, Growth Marketing, PPC, and Paid Social, we turn our attention to CRM. With GDPR coming into play last year, how has this changed the CRM landscape? I spoke to the experts to find out. I was joined by: Lindsay Bateman (Head of CRM @ Motorway) Jillian Courtney (Head of CRM at Skyes Cottages) Stevie…

In this edition of Digital Marketing Roundtable, hosted by Acquire Digital Talent we turn to a channel that for me has had a breakout year in 2019…Paid Social. Being one of the younger channels in the Digital Marketing family, Paid Social this year has been reminiscent of what I saw happen to Paid Search around 5-6 years ago. It was heavily managed by digital agencies, then all of a sudden, like the flicking of a…

I’m sorry and I don’t want to upset you, but it’s a simple truth that candidates I represent are 1 step ahead of you in the recruitment process… It’s nothing personal but the hiring companies have a better connection with my candidates. They feel like they know them better. They haven’t necessarily had the opportunity to meet them in person before, yet they get a sense of how they come across, way beyond just the…

When I start to have re-occurring conversations, I believe it’s a great time to put together a blog or video as it’s a topic that needs to be shared. As I recently learned this is a contentious issue, so please don’t take it to heart nor believe these to be my personal views. I’ve been working on a senior Performance Marketing position with a client-side company in London. As you can imagine, my inbox has…

I recently wrote a blog on how a company can make sure they’re using the right recruiter for a specific role, however, it’s just as important for you as a candidate to be represented by the right recruiter too. Here are a few tips and things to look out for to help you determine if they’re a match. As in the last blog, first and foremost, ask them the following; “What were the last 5 roles…

Hello and welcome to another edition of Digital Marketing Roundtable, hosted by Acquire Digital Talent. This blog series explores different channels and aims to utilise our expansive global network to ask key questions to those in the field. Next on our tour is PPC. It’s a channel that loves an acronym. SEA & SEM are 2 others you may hear, depending on where you’re based in the world. Paid Search. That’s what we’re looking at today.…