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The Ghosts of Recruitment

I’ve heard some horror stories from candidates who’ve been ghosted recently. Those who’ve taken the time to discuss their backgrounds and requirements with recruiters who’ve in turn submitted the CV to their clients. As the days and weeks pass candidates are following up to see what’s going on by dropping a quick email but getting nothing in return. Take it at face value and this is exactly why the recruitment industry gets…

Growth Marketing – More than a buzzword…

Welcome to the 2nd edition of Digital Marketing Roundtable hosted by Acquire Digital Talent. As this blog series explores different areas of Digital Marketing, next up is a term that itself has been growing over the last few years, Growth Marketing. Is Growth Marketing a new phenomenon? Is it any different to what Digital Marketers have been doing for the last 10 years? Is it more than just a buzzword? Well, I took to my…

The future of Search – Is SEO dead yet?

In this edition of Digital Marketing Roundtable, we look at Search Engine Optimisation (SEO) and I’m joined by 5 leading figures within this space from across Europe. They are: – Federico Rebeschini (Global Head of SEO at Luxottica) – Asad Imam (Head of SEO at Loveholidays) – Michelle Wilding-Baker (Senior Marketing Consultant at Oh Mishy) – Lukasz Zelezny (SEO Consultant, ex SEO Director at ZPG) – Olga Szoke (Head of SEO at Tourlane) Here’s how it went down… Alex Marriner…

How to Win the War for Talent

Make no mistake about it. Those companies that can hire the best talent in the market will become major players within their sectors. Those that lose out? Well, they could end up being yesterday’s news. So how do you give your business the best possible chance to win the war for talent this year and beyond? Firstly, you need to partner with a specialist recruiter who will deliver. Note the 2 most important words there.…

Exclusivity in recruitment…Who benefits?

Clue – EVERYONE involved. It’s certainly not just a favour to the recruiter as this way of working means everyone wins. As a business, you secure greater time and commitment from the recruiter which has HUGE benefits that mean the odds of a quicker AND more successful hire increases dramatically. You also speak with fewer recruiters and therefore spend more time on your actual day job. For candidates. Well, as it’s a single person going…

Your job vacancy is AWESOME… But here’s why it’s still unfilled 3+ months down the line…

You work for a top brand. The work your teams involved with is exciting. This open vacancy you have looks fantastic. Yet why does it remain unfilled months down the line? Is it due to lack of candidates coming through? Sure, we’re in a candidate-led market but other brands are still securing top talent. Here are the 2 reasons I believe most companies go wrong: 1 – The interview process is too long (candidates being…

Hiring Managers – Accept you have a responsibility

Being asked to put time into and present a task seems commonplace in many interview processes nowadays within the Digital Marketing world. It’s a great way for companies to not only truly see how a candidate thinks, but also to see through those who are able to talk a good game, yet can actually deliver very little. By way of a side product, it also acts as a great way for companies to really test…

What PPC skills you need to learn so every company wants to hire you!

“What PPC skills do I need to improve?” I’ve been asked this same question by 100’s of Paid Search professionals over the years. The answer? Well that can be different for different people but with Paid Search becoming more and more about automation, my answer is always to develop your technical skills. …And by technical skills I mean: Python, R, Java, .net, Perl, Ruby AdWords API, SearchAds 360 API, DoubleClick Search API, Google API, Bing…

Hiring managers….Now is the time to embrace Video Interviews

There was part of me that thought candidates would be put off by video interviewing but it seems it’s only those platforms that ask you a question and you have a certain time limit or number of tries to answer that they don’t like. With so much video technology available to us nowadays like Facetime and Skype, most of us have got to a point where we’re fairly comfortable and used to being in front…

Case study – Trainline & Acquire Digital Talent

No specialist Digital Marketing internal recruiter? No problem. Here’s how Acquire Digital Talent provided a solution to Trainline that allowed hiring and business growth to continue as normal… Background info Trainline is an innovative, tech business with a mission to make travel as simple, seamless and affordable as possible. They’re proud to be Europe’s leading independent train and coach platform and rank among the highest-rated travel and ticketing apps globally. Today, they offer their customers travel…