Think of them as the Ikea for crafting! With an incredibly loyal base of followers located across the globe, they support the millennial and gen-z market who want to learn a new skill and hobby.
This business has fantastic partnerships with much-loved brands such as Hello Kitty and Peanuts. But there’s so much more to come!
Aside from even bigger partnerships on the horizon, they are soon to raise a significant Series A investment which will help propel this rocket ship to become the go-to brand in the crafting space, worth £51bn globally!!!
They have a DTC eCommerce business model and multiple new product releases throughout the year. With a strong Marketing team in place, they are now looking for an Acquisition Marketing Lead who will spearhead this department. This is a great opportunity for a Performance Marketing / Digital Acquisition Manager who is looking to broaden their channel responsibility.
Coming from a DTC eCommerce background selling physical products you’ll be extremely data-led, and know what key metrics to look for to inform your decision-making process. You’ll also know how to report these to the team and wider business.
You’ll have responsibility for helping to improve conversion rates, customer retention and LTV. You will support the development of and lead the execution of integrated marketing plans, seasonal strategies, positioning and activation plans across UK and US digital channels.
Becoming a strategic leader, you’ll be able to balance big-picture thinking whilst executing the plan and coaching and empowering a marketing team of 5.
Looking at your experience, Performance Marketing covering PPC, Paid Social, and Display will be your core area of expertise. You’ll know how to dial up and down based on metrics and marketing strategies and using the marketing calendar to inform channel communications and improvement.
The channel mix you’ll take responsibility for will include:
– PPC / Paid Social / Paid Search
– SEO & Content
– Social Proof (UGC marketing)
– Community – incl PR & Brand visibility, Influencer programme
This position has enormous headroom to continue your career development, potentially becoming Head of Marketing in the near future.
Base to £55k-£65k plus stock options. Apply now to learn more.