There’s nowhere to hide in performance marketing. The figures don’t lie. You live and die by the customers you capture and the growth you generate. And that’s what you love about it.
That’s even more the case in this newly created role, where you’ll be leading the e-commerce operation for a young, craft kit business. It’s a chance to show you can do it all – think strategically, execute the plan and inspire a team of five towards bigger and better things. You’ll be maximizing the potential of a high-growth business – and scaling up your own profile in the process.
Where you fit in
Business has been snowballing at this craft kit start-up. They built their profile providing online knitting classes and, six years on, they’re loved by 60,000+ people on social media. You’ll find their knitting and crocheting kits in stores including Liberty London, Boots, Nordstrom and TJMaxx but their growth has largely been down to e-commerce – they were recently featured in a BBC news report on brands booming during lockdown, alongside names like Netflix and Boohoo.
The current Head of Growth, with whom you’ll work closely, has established a data-driven, omni-channel, customer-first marketing model. As he moves to focus on customer retention, your brief is to build on that – to establish a strong digital identity for the brand and to take ownership of the marketing plan, revenue goals and channel KPIs across all digital acquisition channels.
Beyond that, the job description is pretty fluid. Bringing out the best in your five-strong support team, you’ll take care of everything from paid search, social and display advertising to marketing design, CRM emails, brand promotions, digital merchandising and PR.
What you can add
Convince us you understand how e-commerce can grow a business and you’ll find plenty of scope here to develop and do things your way. Ideally, you’ll come from a similar digital retailer selling physical products to consumers, but it could also be an ideal move for someone who’s built a brand presence online or an agency marketeer who wants to be more involved and see their ideas come to fruition.
Whatever your background, you’ll need to tick as many of these boxes as possible:
· You have a strong understanding of DTC (D2C) cohorts analysis, unit economics and profitability.
· You’ve shown you can consistently hit revenue and profit goals.
· You’re happy to be hands-on: you’ll need to balance strategic thinking with execution.
· You’re ambitious: this is a company that wants to disrupt a traditional industry.
· You’re data-driven; you enjoy extracting meaning and insight from data.
· You’re a team player yourself – and you know how to coach and empower other people.
In return, there’s a competitive salary and pension plus a generous staff discount. (You don’t need to enjoy crafts or knitting to work here but if you do, great.) There’s a hybrid work-from-home plan too, so you can balance your time between our London office and remote working. Perhaps the biggest benefit of all is that you’ll be supported to develop, with regular performance and salary reviews – keep growing the business and you could be in a Head of Marketing role sooner than you think.
Find out more
To find out more about the business and the role, apply now or contact Alex Marriner at Acquire Digital Talent.