Posted 1 month ago

Are you a data-driven senior acquisition marketing leader?


Someone whose passion lies within Attribution and Measurement?


Then read on.


As one of the top online brands in the UK, and following a recent re-brand, 2023 will be a pivotal year for the business, and they are seeking a Head of Acquisition to join the senior marketing leadership team.


As Head of Acquisition, you will be responsible for a vast multi-million-pound budget for the UK market and have autonomy for the brand’s full-funnel media from the top of the funnel around OOH through to TV and down to PPC.


You’ll be someone who enjoys getting their ‘hands dirty’ and still have a solid strategic ability. With a team of 4 direct reports, you will have proven people management experience and enjoy being a great leader who can help those reports improve.


Aside from running the day-to-day strategy for the team, a big focus of yours will be improving measurement capability and leveraging tech to accelerate the brand’s growth.


You’ll have a solid analytical background and previously worked alongside a data science team. You will also have previously worked on building out attribution and helped a brand migrate their focus from just looking at channel performance to then looking at CAC to LTV targets. This would have involved a strong knowledge of looking at tech that enables you to bid at scale, such as audience management.


To date, a big part of your career has come from working in the Retail sector, and you will have very strong and up-to-date knowledge of Google Shopping/PMAX.


The business operates a flexible work model requiring you to visit the office once a week. They will also be moving to a Central London location in the summer, again offering this flexible working model.


The base salary is up to £100k plus a bonus of up to 10% alongside benefits such as pension and Bupa healthcare.


Apply now to learn more.

Job Features

Job CategoryDigital Marketing
Offering SalaryUp to £100k plus bonus (up to 10%)

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