Permanent
London
Posted 6 days ago

If anything, the last few years has taught us how important our mental health is.

 

Everyone is now more self-aware and looking for ways to improve it as they would their physical health at the gym.

 

Having experienced significant growth during the last two years, this scale-up business is on a mission to help people find their calm through plants.

 

As a dual DTC/Retail business, they raised $5m in seed funding in early 2021 and currently operate across the UK, France, and United States. DTC is seen as a massive driver for them and therefore have BIG ambitions for 2022 to continue becoming a market leader within their niche.

 

Currently a team of 15, they’re aggressively hiring, with Growth Marketing a crucial area for them this year.

 

Looking to hire their first Head of Growth & Acquisition, you will be tasked to come in and initially build out the growth marketing strategy, understanding what channels are best to target their consumers, allocating budget accordingly.

 

Next will be about implementing that strategy across Paid Social (Facebook & Instagram are their core paid channels) either hands-on through your own expertise or managed via a 3rd party agency, along with exploring growth through platforms such as podcasts, inserts and some affiliate marketing.

 

You’ll then be tasked with optimising, ensuring the best ROI is being seen on customer acquisition, gained through extensive test and learn activity.

 

Ideally, you will come from a direct-to-consumer background, having sold a physical product with a small range, and focused on one-off purchases, opposed to a subscription basis. But this is also a business that puts Talent over Industry.

 

You’ll have a curious mind and desire to learn continually. You’ll have a passion for data, whereby your strategies to date have been based on the numbers and lastly, share their passion and ambition to help those with stress and anxiety find their own calm.

 

Being the most senior within the Marketing function means you will have great opportunities for career growth and development, but like any ambitious start-up, the focus is on achieving the growth goals for the upcoming year.

 

If you’re looking to join a rapidly growing DTC business in a hugely exciting category, can develop first-class strategies, implement and optimise them across digital (Facebook & Insta) and non-digital channels (podcasts, inserts, affiliates), coupled with the desire to test, learn and develop new channels, then this could be the position for you!

 

The office is in leafy West London, and when restrictions end, they will offer hybrid work of 3-4 days in the office, 1-2 days WFH.

 

This isn’t just another job opportunity but a position that can and will define your career!

 

Don’t miss out. Apply now to learn more!

 

*Acquire has been retained on this position

Job Features

Job CategoryDigital Marketing
Offering Salary£70k-£80k plus shares

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