Earlier this year I came across a great post that attempted to explain the term ‘Growth’ (also called Growth Marketing & Growth Hacking).
It was interesting to note how the article explained the differences in the US compared to the UK market.
From a US perspective, it stated that it’s meant by driving growth using all available levers, and this could incorporate marketing, product, or development teams.
On the other hand, here in the UK, it would appear it’s more about managing the full marketing funnel covering acquisition and retention. Some might refer to it has the pirate metrics, AARRR.
For those of you that go by the US version, take a look at this…
I’ve partnered on an exclusive basis with a highly ambitious business in the fashion retail space who have been growing 70% YoY and next year plan to open out on an International basis. They get 2m visitors per month in the UK, provide £33m in revenue for their key retailers, and operate within a market that is set to triple by 2025!
They have built a talented team, currently at 30, and proud of their retention rate. With healthy margins being made, and cash in the bank, they now plan to hire a Head of Growth who can help them scale aggressively.
As Head of Growth, you will sit across teams such as Marketing, Product, and Development, coming up with different hypothesis to accelerate growth through digital innovation. As an example, this could be; how to increase app user sign-ups.
You will have a sound technical mind and be an excellent communicator. Not just by getting the best out of people, but by inspiring them with your thoughts, vision, and results.
With this being a new role for the company, you will have the opportunity to shape your role and the Growth function overall, meaning you could look to build a small team very quickly.
The business has 2 office locations in London but will be WFH for the foreseeable future.
If you have this “US version” of Growth experience and worked within hyper-growth, digital brands, apply now to learn more!