Are you a Performance Marketer against Performance Marketing???
Can you see the imperfections of Performance Marketing and keen to address them head-on???
Do you want to join a business with purpose and one who has health and sustainability as their core vision???
If yes, then read on, as this Head of Performance Marketing could be made for you…
This brand is on a mission to change the way the shoe industry makes footwear. The human foot is a biomechanical masterpiece; when left to its own devices, it can cope with everything from walking and running to jumping and dancing, but by cramming it into a modern shoe, you negate its natural function. Their sustainable, minimalist shoes are like being barefoot; they promote natural strength and movement and allow you to feel the ground beneath your feet.
They’re seeking a convention-busting Head of Performance Marketing to redefine the brands digital marketing strategy and bring their message to the world in a progressive, healthy way. They’ve watched algorithms change and competition increase – causing negative strain on consumers and positive lining on the bank accounts of advertising platforms. Enough is enough.
The digital marketing industry is optimizing to a point of sub-optimization. The fundamental flaws that exist in the traditional measurement need to be addressed head-on and conventional metrics like ROAS need to be challenged.
As Head of Performance Marketing, you will be responsible for a team of 3 as well as managing relationships with external agencies. You will own and allocate a digital budget c. £3m, ensuring the commercial, brand, and strategic KPIs are delivered.
Responsibilities will include:
= Work with Marketing and Commercial directors as well as external agencies to define the brands Healthy Digital Strategy.
= Manage performance marketing budget, set channel-wise and overall targets, and allocate spend effectively to meet trade and strategic objectives
= Set clear objectives and KPIs for the digital marketing team that align the overarching business strategy and that facilitate the short- and long-term goals of the business.
= Help develop digital tech stack in cooperation with IT and digital development teams
= Work closely and knowledge share with the brand marketing team to ensure best practice across creative and performance objectives to deliver the most effective marketing to customers.
= Work closely with the commercial team to support trade objectives across channels, primarily e-commerce but also expected to drive growth and inform strategy across marketplaces and retail
= Take a strong analytical approach to create a culture of large-scale test and learn in order to create and maintain a best in class approach.
= Review current agency and partner configuration to deliver on the brands Healthy Digital Strategy.
Your background will include:
= Proven record in digital marketing strategy creation and managing multiple digital channels, including SEO, PPC, programmatic, affiliates, and paid social
= Extensive experience in analytics and measurement, experience developing attribution and econometric models an asset
= Strong grasp of the digital marketing landscape and managing agencies across various disciplines.
= Prior management of comparable spend budgets
= Ability to manage a team effectively, good budget management, good project management.
= Extensive cross-functional stakeholder management experience, leadership experience and or working in matrixed organisations
= Experience working across or managing performance in international markets, especially the USA and Scandinavia
= Experience working in a multichannel environment, and understanding of digital marketing activation in third party marketplaces ( eg. Amazon) and physical retail
Your key personality traits will include:
= An independent, trailblazing spirit – a willingness to challenge the conventional wisdom of the industry.
= Open-minded and passionate – an appreciation and thirst for knowledge combined with a healthy dose of scepticism.
= Resilience – ability to navigate the course in a fast-growing and energetic business.
£70k per year plus benefits including Pension, Health Care, 25 days holiday.
Keen to learn more? Apply now…
Acquire Digital Talent Limited operates & advertises as an Employment Agency for permanent positions