Think of them as the Ikea for crafting! With an incredibly loyal base of followers located across the globe, they support the millennial and gen-z market who want to learn a new skill and hobby.
This business has fantastic partnerships with much-loved brands such as Hello Kitty and Peanuts. But there’s so much more to come!
Aside from even bigger partnerships on the horizon, they are soon to raise a significant Series A investment which will help propel this rocket ship to become the go-to brand in the crafting space, worth £51bn globally!!!
They have a DTC eCommerce business model and multiple new product releases throughout the year. With a strong Marketing team in place, they are now looking for a Marketing Lead who will spearhead this department.
You’ll own the marketing calendar and utilise the full acquisition marketing mix to get the best from these new product launches.
Coming from a DTC eCommerce background selling physical products yourself, you’ll have a strong grasp for how and when to best use promotions, doing this through email marketing communication, among other channels.
You’ll have responsibility for the digital P&L and identify marketing strategy to improve conversion rates, customer retention and LTV.
You will support the development of and lead the execution of integrated marketing plans, seasonal strategies, positioning and activation plans across UK and US digital channels.
You will be a strategic leader who can balance big-picture thinking whilst executing the plan and coaching and empowering a marketing team of 5.
Looking at your Marketing experience, Acquisition will be your core area of expertise. You’ll know how to dial up and down based on metrics and marketing strategies and using the marketing calendar to inform channel communications and improvement.
Being data-led, you’ll know what key metrics to look for to inform your decision-making process. You’ll also know how to report these to the team and wider business.
You’ll have a trading & marketing strategy mindset to promotions and communications, with the right balance for planned vs reactive market strategies and owning the roadmap for marketing initiatives.
The channel mix you’ll have responsibility for will include:
– PPC / Paid Social / Paid Search
– SEO & Content
– Social Proof (UGC marketing)
– Community – incl PR & Brand visibility, Influencer programme
Reporting to the CEO, this position has enormous headroom to continue your career development, potentially becoming Marketing Director or CMO in the future.
Base to £75k plus stock options. Apply now to learn more.