Scale of One to Tech Podcast

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Scale of One to Tech

Tutorful CMO, James Hamlin; Disrupting Sectors Through Technology – Episode 15

Considering the number of current channels and platforms that didn’t even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsJames, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the necessary tech shift that we’ve seen in the past two years…

Leadership in the Hybrid Workplace with Trinny London’s CMO, Shira Feuer – Episode 14

Leadership is not the same as it was 12 months ago, regardless of industry – with the past year’s events CMOs have been forced to adapt to keep their teams collaborating effectively and their messages cutting through. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsAs CMO in a thriving D2C powerhouse, Trinny London’s CMO, Shira Feuer, is taking the pandemic in her stride, employing the incredible experience she’s amassed at giant brands like Burberry…

Perfecting Your Channel Mix & Curating Culture with CMO at Molo Finance, Dennis Volkmann – Episode 13

Breadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsDennis has held management positions and CMO roles for an impressive period of his career spanning renowned brands like Depop, Airbnb and Mettle, and it’s this range of roles that have delivered with them lessons…

Killer Interview Questions, Leadership Lessons & Females in FinTech with SO-SURE’s CMO, Nicola Vidal – Episode 12

Welcome back to the CMO series of the Scale of One to Tech podcast! We’ve been lucky enough to speak to some incredible CMOs with an array of experiences under their belt, and today’s guest is no different. Formerly at ClearScore, Wonga, uSwitch, and most recently SO-SURE, Nicola Vidal has enjoyed a prosperous career in marketing spanning over 20 years. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsWith such a plethora of knowledge and…

Combining Google-Style Recruitment & Netflix’s Storytelling with Appear Here’s CMO, Gaston Tourn – Episode 11

Welcome back to the next episode in our CMO series of Scale of One to Tech, and we’re continuing with a guest whose incredible career path has seen him in top marketing positions at Google, Badoo, Emma, and now Appear Here, one of Wired Magazine’s 100 Hottest Startups. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsWith international marketing experience, two Master’s degrees and 8 languages under his belt, Gaston Tourn has demonstrated at the…

Building a Booming, Sustainable D2C Brand with Wild Cosmetics Co-Founder, Charlie Bowes-Lyon – Episode 10

As the need for sustainable hygiene products grows ever-stronger, the space in the market for an environmentally friendly, convenient way to rid the bathroom of plastic waste has opened up for the incredible Wild Cosmetics.  Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsWith a focus on innovating beyond their initial, highly successful natural deodorant, the Co-Founder and CMO behind their marketing strategy – Charlie Bowers-Lyon – joins Alex on this episode of Scale of…

Hiring five star growth marketers for effective scaling with Growth Marketing Advisor and Founder at Kurve, Oren Greenberg – Episode 9

With an almost immeasurable series of variables that come with setting up a growth framework, there are numerous, invaluable lessons to learn from the experience that Oren Greenberg has amassed, nurturing massive growth in startups and corporates alike. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsFrom the considerations of building in-house functions vs enlisting the specialisms of an agency to identifying the right skills in budding growth marketers, and much more, we hear from…

7 Steps to Scale with Founder of The Part-Time CMO, Lucy Woolfenden – Episode 8

Whether you’re bootstrapping or boosted by seed funding, crafting a marketing strategy to scale up requires patience to reap the rewards. As it turns out, Lucy Woolfenden – a growth marketer with incredible credentials including Yolt and Skype – has refined the concept into a growth formula of her own: her 7 Steps to Scale. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsNow the Founder of The Part-Time CMO, Lucy joins us on the…

TransferGo’s leadership strategies for maximising growth with Gareth Knight – Episode 7

We’ve all been through our personal hell recently. So how do you adapt your leadership style to make the most of your team when they’re battling the stresses of home life? In Gareth Knight’s view, a small show of vulnerability and a healthy dose of empathy goes a long way to earning your team’s respect. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsHaving held numerous senior and CMO roles at TransferGo and PayAsUGym and…

Revolutionising Deliveroo’s paid search with Co-Founder and MD of WeDiscover, Byron Tassoni-Resch – Episode 6

The power of data science can convert your paid search strategy from a simple channel to a competitive advantage. You need look no further than Byron Tassoni-Resch’s effect on Deliveroo, whose ‘virtual neighbourhoods’ grew their paid search by a staggering 166%. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsDriven by the motivation to solve interesting problems, Byron has founded his own paid search agency, WeDiscover. Forming in March 2020, arguably the most challenging time…
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