The power of data science can convert your paid search strategy from a simple channel to a competitive advantage. You need look no further than Byron Tassoni-Resch’s effect on Deliveroo, whose ‘virtual neighbourhoods’ grew their paid search by a staggering 166%. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsDriven by the motivation to solve interesting problems, Byron has founded his own paid search agency, WeDiscover. Forming in March 2020, arguably the most challenging time…

When it comes to marketing campaigns on an international scale, a measured approach to cultural differences is key, a fact not lost on Janina Siede, a Senior Performance Marketing Leader with a palette of experiences from both sides of the pond we call the Atlantic Ocean.  Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsAs Founder & Owner of Fatum Expediendi LLC, Janina understands the various nuances of working culture internationally. On episode 5 of…

This year’s demand for creative solutions to new problems has facilitated the meteoric rise of the T-shaped marketer – someone with a breadth of knowledge that allows them to apply their expertise to a range of opportunities. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsIn this next episode of the Scale of One to Tech podcast, Marketing Executive Mehul Garg details his “3 lives” in marketing – from a corporate career, to scale-up startups,…

SEO is a tool that can reap rewards in tumultuous times – only if you’ve optimised it months (or even years) before you need it! The companies who have mastered SEO for the long run have been able to adapt to the current shift towards eCommerce, an observation that Digital Marketing Specialist Rob Young has seen with many of his clients.   Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsRob heads up Alfred &…

Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce – something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well.   Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsRumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast…

There’s no doubting that the events sector has been hit hard in 2020. But it’s also inspiring to hear the stories of those that embraced uncertainty, pivoted quickly and adapted to new technologies to fight for survival. Someone leading this change is Curran Dye, the Head of Growth at “Feast It”, the UK’s leading event planning platform, currently 7 on the top 100 StartUps list and named the future of event catering by StartUps of…

Hello and thank you for joining me on the Scale of One to Tech. This is a monthly podcast for Senior Marketing Leaders and Executives from within the tech startup and scale-up space. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsThe Scale of One to Tech podcast is now 18 episodes deep and so far, I’ve had the privilege of interviewing leading Senior Marketing Executives from companies such as Appear Here, Trinny London, Molo…