Revolutionising Deliveroo’s paid search with Co-Founder and MD of WeDiscover, Byron Tassoni-Resch – Episode 6
The power of data science can convert your paid search strategy from a simple channel to a competitive advantage. You need look no further than Byron Tassoni-Resch’s effect on Deliveroo, whose ‘virtual neighbourhoods’ grew their paid search by a staggering 166%. Listen in Apple PodcastsListen in SpotifyListen in Google PodcastsDriven by the motivation to solve interesting problems, Byron has founded his own paid search agency, WeDiscover. Forming in March 2020, arguably the most challenging time…