TRIP Appoints Acquisition Lead & Retention Lead Into Growing Marketing Team

Acquire Digital Talent is delighted to announce the appointment of Hannah Graham as Acquisition Lead & Angus Richardson as Retention Lead at TRIP.

Named as the “Glossier of CBD” by DAZED, loved by Vogue for the “chic, millennial” branding & endorsed by investor Maria Raga, Depop CEO: “having built a cult of loyal fans…TRIP is set to become a global leader in next-generation wellness.” TRIP’s mission is to share calm in the everyday chaos – crafting delicious CBD experiences that help you feel less stressed, more productive and more you. Since its launch, TRIP has built a cult following online, the #1 brand result for CBD UK searches on google, driving extremely fast-growing direct-to-consumer sales, and is already stocked in over 10,000+ stores.

Angus and Hannah join the business at a very exciting time, with TRIP recently raising a $12 million investment supported by prominent entrepreneurs, business leaders and investors, including Maria Raga, the former CEO of Depop, and Christian Angermayer, founder of Apeiron Investment Group. This latest round of funding will support the brand’s continued growth in the United States and across the globe.

Spearheaded by Toby Hopkinson as Head of Growth (ex Patch Plants, Away & Harry’s), a seasoned DTC marketing professional, Angus and Hannah have joined the Marketing department with strong backgrounds, having worked for ZAVA and Oddbox, respectively.

We are delighted to have been trusted by Toby and James Edmunds (Managing Director) as their search partner for two crucial hires within the Marketing function.

Congratulations, Angus & Hannah. We wish you all the very best!

For more information on TRIP, please visit: https://drink-trip.com/