Considering the number of current channels and platforms that didn’t even exist at the start of James Hamlin’s marketing career, it’s evident that the emergence of new technologies is presenting opportunities to disrupt sectors.
Tutorful CMO, James Hamlin; Disrupting Sectors Through Technology – Episode 15
James, now CMO at online EdTech marketplace Tutorful, joins Alex on the Scale of One to Tech podcast to discuss how the necessary tech shift that we’ve seen in the past two years has changed marketing strategies, the need for an authentic and transparent voice, and creating career opportunities when entering a startup.
This episode covers
- James’ illustrious career prior to Tutorful
- Catalysing opportunities to work in a startup
- The focus on being authentic, upfront & transparent
- Changing your marketing proposition/approach for the effects of Covid on the industry
- How to alleviate common solopreneur/startup mistakes
Links & references
Alex Marriner: https://www.linkedin.com/in/digitalmarketingrecruitment/
Acquire Digital Talent:
https://www.linkedin.com/company/digital-marketing-recruitment-london/
http://www.acquiredigitaltalent.com/
James Hamlin: https://www.linkedin.com/in/jahamlin/
Tutorful: https://www.linkedin.com/company/tutorful/
Episode highlights
“I would say that to anybody that wants to work in startups now, get in at the bottom, raise your hand for opportunities, and sign up for doing stuff, because there’s gonna be more things to do than previously existed.” – 5:45 – James Hamlin
“The pandemic has been on top of all sorts of things in education, and schooling has certainly been one of them. Tutorful had an interesting ride like a lot of businesses in that particular period. What the pandemic has certainly done is promote the channel shift to online and education as part of that, certainly a lot faster in this particular country.” – 13:27 – James Hamlin
“I think it’s challenging from a marketing standpoint, not just for us but just for lots of businesses in the EdTech space to navigate and say, ‘Technology is now a part of the learning curve, and here’s what it means, and here’s the difference between Tutorful vs a Udemy course vs something else’. I think that’s the challenge from a marketing standpoint: to say that we’re using technology to help with the human angle, not replace the human angle.” – 21:40 – James Hamlin
“Going into an office just to do Zooms with people that you could be doing at home isn’t the most enticing ask, because that’s not what it’s about. It’ll be interesting once we get a home of our own back to see who starts to come in, and how often it is? I think this needs to find its place, because right now it’s still a little bit in flux.” – 30:10 – James Hamlin
“Be authentic, be upfront, be transparent about who you are and what you believe in. We had a similar mission statement which we leant on, and ultimately that’s going to differentiate you and unify you.” – 34:20 – James Hamlin
“The question I get asked a lot is this classic thing of ‘There’s so much I CAN do; What DO I do?’, and that’s really valid. With all of the platforms that exist – social platforms, blogging, whatever it may be – there’s so many options to go out there and market yourself and your brand that never used to exist.” – 37:00 – James Hamlin
Recent Posts
- The Role of Digital & Growth Marketing Leaders in Direct-to-Consumer Companies
- 5 Top Tips for Job Seekers
- What’s stopping your company from growing 522% over the next year?
- What would it mean for your business if 100% of your hires remained in place or with your company for at least 12+ months?
- Career Journey with Marketing Leaders – Episode 8 with Ben Carter
Recent Jobs
- Acquisition Marketing Director17/05/2023
- Head of Acquisition18/04/2023
- Head of Growth Marketing (DTC Product Subscription background)18/04/2023
- Performance Marketing Manager (Paid Social + DTC background)18/04/2023
Archives
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- August 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- November 2019
- September 2019
- May 2019
- February 2019
- January 2019
- December 2018
- November 2018