We Feed Raw Appoints Valerie Manas As Director of Lifecycle Marketing

Acquire Digital Talent is delighted to announce the appointment of Valerie Manas as Director of Lifecycle Marketing at We Feed Raw.


We Feed Raw is one of the fastest-growing D2C brands in the raw food space in the USA. They’re all about helping pet parents create a well-rounded diet for their dogs. They started this company to access better food for their own pets and have grown to extend that same quality to their customer’s pets.



It’s their goal to ensure their customers know what’s in their dog’s food: fresh, raw, biologically appropriate ingredients that promote health rather than just sustain life. Their company mission is to empower people to transform the lives of pets.


With an extensive track record of supporting various D2C brands hiring mid to senior-level talent across Performance, Growth and Lifecycle Marketing, We Feed Raw engaged the services of Acquire Digital Talent with a crucial Lifecycle Marketing hire which would focus on the end to end retention and reactivation of the customer base alongside working closely with broader business units.


Being a remote-first organisation enabled us to search for Lifecycle Marketing talent across the whole of the United States, but with a specific brief to find those with substantial experience and knowledge of working within D2C subscription business models.


Following thorough market mapping and detailed searches, a handful of exceptionally talented individuals were presented, with Valerie being the standout candidate.


Having rapidly grown revenue in the last 18 months and further ambitious goals to achieve over the coming years, Valerie joins the business at an exciting time while looking forward to the next growth stage of her career.


We are delighted to have been trusted by Nick and Scott as their exclusive search partner on such a crucial hire within the business.


Congratulations, Valerie. We wish you all the very best!


For more information on We Feed Raw, please visit: https://www.wefeedraw.com/


Assignment completed by Alex Marriner